Apparel for Trade Shows | Promo Solved Ltd

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Printed Lanyards for Trade Shows

Printed lanyards are an essential accessory for trade shows, serving both practical and promotional purposes. They offer a convenient way to display identification badges, while also providing an excellent opportunity to showcase your brand. Here’s a comprehensive guide to utilizing printed lanyards effectively at trade shows.

Benefits of Using Printed Lanyards

Brand Visibility: Lanyards worn by your team can prominently feature your company’s logo and colors, making your brand easily recognizable.
Professional Appearance: Coordinated lanyards contribute to a cohesive and professional look for your team.
Functionality: They keep identification badges easily accessible, which is crucial in a bustling trade show environment.
Networking Tool: Lanyards can serve as conversation starters, encouraging attendees to engage with your booth and team.

Design Considerations

When designing lanyards for trade shows, consider the following elements:

Color Scheme: Choose colors that align with your brand identity. Bright and contrasting colors can enhance visibility.
Logo Placement: Ensure your logo is prominently displayed and easily readable.
Material: Select a comfortable and durable material, such as polyester or nylon, to withstand the wear and tear of a busy trade show.
Width and Length: A standard width of about 3/4 inch is often sufficient for logos, while a length of 36 inches is typical for comfort.

Customization Options

Text: Include your company name, slogan, or website URL.
Graphics: Use high-quality images or symbols that represent your brand.
Attachments: Consider adding badge holders, clips, or safety breakaways for added functionality.

Ordering Tips

Quantity: Purchase enough lanyards to accommodate your team and visitors who may engage with your booth.
Lead Time: Order well in advance to allow for production and shipping.
Supplier Selection: Choose a reputable supplier with positive reviews and a portfolio of past work.

Distribution Strategy

Staff Distribution: Ensure all team members have lanyards for the event.
Visitor Engagement: Offer lanyards as giveaways to attendees who visit your booth, providing a lasting reminder of your brand.
Partnerships: Collaborate with other businesses or sponsors to share branding space on lanyards, expanding your reach.

Conclusion

Printed lanyards are more than just a practical tool; they are a strategic asset in your trade show arsenal. By thoughtfully designing and distributing lanyards, you can enhance your brand’s visibility, create a professional image, and foster meaningful connections with attendees.

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Printed Lanyards for Trade Shows